Conference 2009: Libraries – A Brand To Be Reckoned With

November 4, 2009 all-day
Chartered Institute of Library and Information Professionals
Low Wood Hotel
Ambleside, Windermere

What’s in a (brand) name? Everybody knows it’s becoming increasingly important to choose the right brand and get the marketing right if you want to promote your service. From discussing whether libraries should be called libraries at all, to examining how we can promote ourselves in the most eye-catching ways, this year’s conference will explore professional, recognisable and attractive ways to grab the public attention.

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